/Team
Five humans. Four core capabilities. One innovation department.
They do not hand work to one another. They iterate together. Each of them works with AI assistants; people make the decisions.
Thomas Desaranno
Product & AI
Turns opportunities into concrete propositions, products, AI use cases, prototypes and buildable solutions.
“I have launched things that worked and things that did not. Both taught me what to build first.”
Morgane Uyttendaele
Innovation
Frames challenges, facilitates ideation, identifies opportunities and keeps the work grounded in real business context.
“The best idea in the room is usually the one nobody dared to say. I get it said.”
Cas Lambrechts
Growth
Helps ideas find traction: go-to-market, experimentation and scaling what works.
“A product nobody hears about is a hobby. I make sure the right people hear about yours.”
Vito Gasparini
Finance & Viability
Tests whether an idea makes commercial and financial sense. Challenges assumptions, business cases and economic logic.
“I am the one who asks what it costs and what it earns. Before you spend, not after.”
Karst Vereecken
Growth
Helps ideas validate demand and scale, with data engineering and experiments to see what works.
“Somewhere in your data there is a lever nobody is pulling. I find it, then I wire it up.”
01How they work
- Humans decide. Agents grind.
- Reviewed twice. Agent first, team second.
- One loop. Not a hand-off chain.